Moldcell — Prepaid Card Commercial
2016
A playful live-action commercial for Moldcell, one of Moldova's leading mobile operators.
The whole spot is built around the number three, a nod to the 333 short code viewers texted to switch. The screen is split in two, and whenever the actress moves her hand into the half in Moldcell's brand color, whatever she's holding multiplies by three and gets better. A single flower becomes a bouquet, one balloon becomes three, one kitten becomes three.
I handled the full post-production pipeline: CGI, camera tracking, chroma keying, animation and final compositing in After Effects. On set, I supervised the shoot as VFX lead, making sure every plate was captured with the transformations in mind, so each swap reads as one seamless move. That includes the final shot, where the actress appears as three different versions of herself.
The whole spot is built around the number three, a nod to the 333 short code viewers texted to switch. The screen is split in two, and whenever the actress moves her hand into the half in Moldcell's brand color, whatever she's holding multiplies by three and gets better. A single flower becomes a bouquet, one balloon becomes three, one kitten becomes three.
I handled the full post-production pipeline: CGI, camera tracking, chroma keying, animation and final compositing in After Effects. On set, I supervised the shoot as VFX lead, making sure every plate was captured with the transformations in mind, so each swap reads as one seamless move. That includes the final shot, where the actress appears as three different versions of herself.
Tools used
After effects
